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$60K to $80K -Asheville, NC
The ideal candidate will possess a demonstrated skillset that will include rich and varied digital marketing experience, keen analytical instincts, creative thinking, and top notch organizational skills. Demonstrated experience in PPC, SEM, social media, Google analytics, retargeting, and other shopping platforms (Amazon, etc.) is an absolute must.
In this role, you will monitor your audience moving through the journey on daily bases, identify both successful and sub-optimal engagements based on customer insight (real time data, social listening, testing results) and adjust the journey real time.
In this role, the selected candidate will develop engagement-oriented programs, campaigns, and experiments across all channels; you will track digital initiatives to organizations goals, including engagement, revenue targets, and customer satisfaction.
In this role, the selected candidate will write web, collateral, blog and other thought leadership copy using your unique knowledge and view of the world; provide support for the Sitefinity Sales Team when called upon.
In this role, you will be responsible for managing online promotions programs including the planning and implementation of project events, promotional landing pages, and consumer programs, and providing results that support marketing objectives for assigned Marketing VP and directors.
In this position, you will develop online promotional programs and plans for targeted consumer segments to support companys business goals and company sales plan by leading and aligning promotional strategies with marketing priorities and online category management strategies ensuring alignment on quarterly, monthly, weekly, and daily plans and recommending final promotions plans to Online Promotions Director.