The Product Manager plans, organizes and manages an existing portfolio of products, and crafts new products from existing product designs, from competitive analysis and from knowledge of the industry; further, the PM manages and integrates new products and product changes throughout the company.
Collaborate with business development, sales, product marketing, and corporate marketing leadership to create a strategic and tactical marketing plan to support corporate objectives for each major partner and category of partners.
Develop a thorough competitive and situational assessment for external customer to support two-year strategic planning and annual marketing planning; actively evaluate competitor and marketplace actions and information on an on-going basis.
Directly responsible and accountable for the development of the channel and strategy to drive sales volume and share. The scope of this role includes strategic planning, program development and oversight/implementation of all marketing programs within the channel, ensuring channel sell-through.