The Brand Manager will monitor market trends and oversee advertising and marketing activities to ensure the right message is delivered. The Brand Manager will deliver an understanding of the brand across the enterprise through consistent delivery of brand position from data driven decision making.
The Manager, Respiratory Brand Payer & Access Marketing is responsible for supporting the development and execution of payer marketing strategies, tactics and deliverables for the Respiratory Portfolio to payer customers, institutional and trade customer segments (e.g. managed care, Medicaid, Medicare, long term care, health systems and medical centers, wholesalers, pharmacies).
In this role, the selected candidate will manage business for highest profitability with a 1 - 3 year outlook; communicate business and pricing strategy while managing product from "cradle to grave", including coordination with various departments across the organization.
In this role, you will be responsible for delivering strategic recommendations on utilization of the product as well as providing Strategic Business Reviews on performance as well as forward looking strategies and ideas.
In this role, the selected candidate will assist in the development and successful execution of employment brand strategies to advance the companys national leadership role and position the face of the company to be attractive in the talent market today and in the future.
In this role, the selected candidate provides direction and input to advertising agencies in matters related to brand strategy; oversees outside marketing partners selected to support employment marketing for media services, marketing support, job boards, etc.