As a senior product marketing manager, you will develop product marketing plans for computational lithography applications and drive product generation process through market research, feasibility studies, market validation, competitive assessment, positioning, pricing and product introduction.
Partner closely with senior leadership, marketing and sales leadership to understand conceptual ideas, product innovations, competitive positioning, and translate such into compelling content and assets (presentations, data sheets, white papers, case studies, videos, demos, etc).
In this role, the selected candidate will work with business development and product management to influence product developments and integrations based on changing market dynamics and emerging opportunities.
Create and execute go-to-market plans to launch new features, partnering with Product Management, PR, Design, and Data Science to determine launch strategy, rollout plan, and creative assets to drive awareness, engagement, and affinity.
This role will co-develop and drive the marketing strategy for GE Healthcare's cloud imaging applications to help ensure the business achieves its growth and share goals while optimizing commercial execution.
Establish and strengthen relationships with client c-level face-offs, business and technical buyers, and key project stakeholders. Network with industry leaders, as well as business partners, accenture alliance partners, industry vendors, competitors, and participates in key industry forums.
The ideal candidate will excel in defining the day-to-day sales and marketing workflows, making the complex simple. They work cross-functionally to develop buy-in, create workflows, standardize documentation and shepherd these projects from concept to rollout to day-to-day operations to ensure team engagement.
Define and develop appropriate content, collateral and programs to grow awareness, educate market and drive successful end user engagements. Competitive analysis, messaging and tools to successfully handle objections in the sales process.