In this role, the selected candidate will work with business development and product management to influence product developments and integrations based on changing market dynamics and emerging opportunities.
In this role, you will work for the Director of Field Marketing to manage and execute programs that will engage leads and drive sales opportunities for our pipeline. You will work across functional teams that can help support the execution of these activities, but you must be able to be both a strategic and a hands-on marketer.
Partner closely with senior leadership, marketing and sales leadership to understand conceptual ideas, product innovations, competitive positioning, and translate such into compelling content and assets (presentations, data sheets, white papers, case studies, videos, demos, etc).
The Growth Marketing Manager will be responsible for overseeing all marketing campaigns for their products through email, paid, in-product and other channels to the millions of Square sellers who use Square to run their businesses.
Execute upon our expanding email marketing programs, including but not limited to store marketing campaigns, sales agent outreach, post-purchase and transactional messaging using advanced segmentation. Reduce opt-outs, increase cross-brand engagement, and leverage technology to automate increased personalization and retargeting opportunities.
Responsible for directing the development of company marketing programs. Responsible for assessment of potential markets, coordination of technical product definition of promotional activities and product launch.
Create global monthly customer newsletter in partnership with editorial team. Partner with key content and product leads to facilitate editorial calendar that aligns with key engagement KPIs by segment type.
This role will co-develop and drive the marketing strategy for GE Healthcare's cloud imaging applications to help ensure the business achieves its growth and share goals while optimizing commercial execution.