Develop proactive corporate media relations strategy to secure coverage for our company, executives, and other initiatives to support our efforts around innovation in sight and sound, research labs and community relations.
Bring a creative approach to developing and executing internal programs, including written and verbal communications to employees, on-campus events, internal and external executive communications, press releases, and media alerts.
The Public Relations Manager works as part of the Brocade communications team to develop and execute an engaging global program supporting the companys aggressive business objectives. The role serves as an important partner to social media and the broader communications, corporate marketing and product marketing teams.
The ideal candidate will be a strategist, innovator and excellent storyteller, and will have a positive, can-do attitude, bringing new ideas and innovative approaches to the group. He or she will be an individual contributor initially, and will be expected to deliver results through others who do not report to him/her.
Oversee publicity teams for both internal and external partners to collaboratively develop, manage and implement strategic communication plans for both the Star Wars publishing program and the games team. For publishing, this ranges across categories such as fiction novels, non-fiction, comic books, activity books and more with over X different partners. For games, this includes mobile, console and PC games working with across multiple partners, both external and internal.
Develop and execute communications strategies to support a variety of initiatives, such as new product launches, employee program rollouts, business updates, business unit and change management programs, and critical response/social impact initiatives, among others.
Collaborate with designers, solution marketers, sales professionals, external influencers, and campaign teams to strategize, plan, write, and produce relevant content that meets the needs of both key stakeholders and our prospects.