Create and execute go-to-market plans to launch new features, partnering with Product Management, PR, Design, and Data Science to determine launch strategy, rollout plan, and creative assets to drive awareness, engagement, and affinity.
The ideal candidate will have a technical background; (preferably in software/SaaS and procurement / supply chain) and possess the ability to use this technical knowledge, and insight along with a talent and creativity in writing to distill detailed product information and concepts into relevant and compelling marketing content that helps attract and engage customers.
Develop core product positioning and messaging for key demonetization products and features for publishers and digital creators, considering value proposition, target audiences, competitive landscapes, and other factors.
As a Product Manager in the Marketing Platform team within Cloud Technology you will be establishing a partnership with Clients Product Marketing and Marketing Operations business partners to support their strategic priorities.
This role will co-develop and drive the marketing strategy for GE Healthcare's cloud imaging applications to help ensure the business achieves its growth and share goals while optimizing commercial execution.
The ideal candidate will excel in defining the day-to-day sales and marketing workflows, making the complex simple. They work cross-functionally to develop buy-in, create workflows, standardize documentation and shepherd these projects from concept to rollout to day-to-day operations to ensure team engagement.
In this role, the selected candidate will develop strongly differentiated product positioning and messaging to drive product leadership; drive product launch and develop go-to-market plans, manage development of sales enablement tools and training for field sales force and reseller partners.
Establish and strengthen relationships with client c-level face-offs, business and technical buyers, and key project stakeholders. Network with industry leaders, as well as business partners, accenture alliance partners, industry vendors, competitors, and participates in key industry forums.