The Channel Marketing role is responsible for managing all aspects of marketing for DEPG specific channels. This position requires a high degree of collaboration and coordination with regional and global partner marketing teams, channel sales leads, go-to-market team and product marketing.
Partner with internal and external business partners to produce high quality, engaging content (blog posts, website messaging, collateral, etc.) to target a variety of audiences and different use cases across the buyers journey.
In this role, the selected candidate will manage the analysis and documentation of business processes, creation of technical support documentation and processes, and identification of technology and process gaps.
In this role, you will develop portfolio product marketing assets: As a subject matter expert collaborating with product marketing colleagues, product management, solution management, and ecosystem, develop core SAP Big Data solutions, including customer facing presentations, white papers, solution briefs, product videos, high-level demos, Web content, and so on.
In this role, you will be responsible for planning and implementation of marketing communications projects in the areas of advertising and promotional programs, trade shows, and digital communications.
Deep understanding of Public Sector vertical (specifically State, Local & Education (SLED), and Federal customers), including technical architectures, vertical business challenges and customer interaction.
In this role, you will be responsible for the creation of a wide variety of customized, professional-quality marketing materials for new pursuits and renewal contracts (most commonly written proposals, RFP responses, and graphical presentations).