Create market requirement documents (MRD) to drive continuous product innovation; develop marketing assets such as datasheets, feature briefs, whitepapers, user guides, web tutorials, and other sales collateral and content.
Develop an insightful marketing strategy for the tissue imaging and pathology markets, and create, execute and manage the integrated marketing programs that will build awareness and convert opportunities.
Scale the programs across the company so every customer - facing employee can easily describe the benefits of our cloud. Develop a certification program so the appropriate internal employees can evangelize our core technology.
Work in partnership with product marketing, as well as broader marketing and product business groups to develop and implement end-to-end journey and life cycle campaigns which includes campaign planning and design, target criteria selection, list management, campaign health monitoring and post campaign analysis.
Defines and drives execution of the marketing strategy, product roadmap (including lifecycle management) and priorities for the assigned product lines. Develops annual and long term product roadmaps, marketing plans and launch planning in conjunction other internal and regional functional groups.
Work closely with the CMO to ensure marketing is strategically aligned with other key functions. This includes connecting, communicating, and staying in tune with these groups, establishing a knowledge base of information about these groups and sharing insights with the Marketing leadership.
Collaborates with business and sales leadership, marketing resources, and internal and external experts to design a viable marketing plan that includes strategies for positioning, go-to-market, lead generation, customer engagement, cross-sell/upsell, and customer lifecycle management that will differentiate SVB and drive growth.