Establish and strengthen relationships with client c-level face-offs, business and technical buyers, and key project stakeholders. Network with industry leaders, as well as business partners, accenture alliance partners, industry vendors, competitors, and participates in key industry forums.
In this role, the selected candidate will develop effective display campaigns, including banner ads, social media, and retargeting; develop a successful lead/opportunity acquisition strategy across search engines and PPC sources.
Responsible for establishing and strengthening reach and influence across relevant digital touchpoints throughout the customer journey, including the companys website, blog, local listings, landing pages and more.
The Manager of Digital Marketing is responsible for developing, evaluating, and executing online marketing plans for the west elm brand. This person will manage natural search, paid search, advertising, partnership opportunities, and other customer acquisition channels, and provide analysis and strategies for improving the online performance of each.
In this role, the selected candidate will partner closely with cross functional teams ranging from Ads Product to Marketing Analytics to drive best practices, identify testing opportunities, and develop roadmaps for consumer marketing efforts.
This person will work on the Demand Generation team and be responsible for all aspects of lead management operations including our marketing automation tool, its integration with our CRM, as well as improving our email communication vision by testing and optimizing email campaigns to drive conversion, retention, and reactivation of prospects and customers.
In this role, you will monitor and manage the roberthalf.coms site performance, delivering continued, sequential growth in site traffic, organic traffic, Search Engine Optimization visibility, leads and conversion.