Interface with channel technology vendor/partners to adapt products and solutions to improve program performance; write effective creative briefs that include campaign objectives and strategic messaging.
Manage the planning, development and execution of email marketing programs, including broadly circulated seller messages, targeted campaigns based on seller segmentation and triggered campaigns based on seller behavior.
Work closely with the marketing and sales teams, the Senior Product Marketing Manager will have responsibility for marketing strategies, pricing, content and sales enablement that successfully position products and overcome objections.
In this position the individual will develop, manage, execute and measure key partner programs, promotions, the partner portal, and activities. They will be responsible for building and maintaining partner relationships within our partners marketing departments.
Interface with channel technology vendor/partners to adapt products and solutions to improve program performance; analyze competitive marketplace and stay abreast of email, telemarketing and other industry trends.
Manage the creation, development and measurement of the Partner Marketing programs for Enterprise VARs for the DCS segment of WDC. They will work in tandem with the DCS Partner Sales Team on maximizing our marketing efforts.