In this role, the selected candidate will work diligently across business functions (e.g., customer care, SAP, pricing, sales effectiveness) to identify and resolve any campaign or customer loyalty issues.
This role is responsible for driving the execution of content syndication and display media programs in support of marketing and lead generation goals. Tracking metrics, reporting, and analyzing results are a key part of this role.
In this role, you will lead the planning, development, execution and measurement of integrated competitive gaming plans for FIFA & Madden to drive player engagement and deliver on competitive gaming goals (as a key means of meeting overarching campaign objectives). Ensure the adoption of best practice across other campaigns (e.g. Battlefield, NBA Live).
In this role, you will manage the execution of high-impact account engagement and lead generation campaigns across multiple channels, including content syndication. The selected candidate will ensure data integrity and accuracy across all systems and develop processes that best support business needs.
In this role, you will Create and manage innovative and integrated B2B digital marketing plans and programs in support of campaigns and product launches that drive awareness, engagement and pipeline manage creative assets, build campaigns, implement tracking, report on performance.
The role will encompass the complete marketing lifecycle from planning and approval to execution and metric tracking. The ideal candidate will have experience in running global marketing programs and campaigns and a passion for managing large extended teams.
In this role, you will facilitate regular calls with Sales team to provide key updates on Multisource programs, and prepare Quarterly Business Review presentations for Sales team to be reviewed at customer board meetings.