The Digital Marketing Manager is responsible for developing, managing, executing and analyzing digital marketing strategies to support and promote acehardware.com, the Ace brand and its retailers through SEM, SEO, local search, affiliate partnerships, and display.
Create, develop, refine, and clearly articulate compelling information architecture and user experiences through alignment and positioning of messaging, interactive content, self-service tools, educational content, and product promotions in collaboration with Marketing Campaign Managers.
Develops and documents project schedules, milestones and budgets for team. Typically shares budget, schedule, milestone and cost / benefit decision-making responsibilities, but not accountability, with executives and managers.
Experience developing and delivering presentations to various audience levels within an organization; experience with analyzing and reporting data in order to identify issues, trends, or exceptions to drive improvement of results and find solutions.
Create, develop, refine, and clearly articulate compelling information architecture and user experience deliverables, messaging, differentiation, and positioning for brand messaging, educational programs and product suite promotion
Responsible for all aspects of marketing analytics, including measuring marketing ROI, benchmarking & KPI reporting, campaign performance and building / maintaining marketing dashboards that provide visibility in overall marketing performance.