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$60K to $100K -Chicago, IL
In this role, you will collaborate with product team on strategic decision-making on product roadmap, pricing and market expansion priorities
Own product messaging, positioning, and all launch activities including internal training.
Directly supports marketing, engineering, product management and sale to achieve strategic deployment objectives by conducting workshops, kaizen events and providing guidance through the lean transformation process.
In this role, you will design and implement the life-of-a-lead process, including lead scoring, lead nurturing, and account-based-marketing (ABM) programs; partner with Sales teams to establish SLAs and optimize Sales Development productivity.
Develop robust attribution models, collaborate with business leaders and brand teams to maximize efficiency and effectiveness of our existing digital budget. Establish kpis to manage performance and communicate results/value to leadership team.
Responsible for planning, initiating and directing market research to determine trends, industry needs, and customer preferences, to optimize product and facilities planning, to develop targeted markets, to recommend pricing policy and to assist in the development of yearly and long range business plans.
The Director of Product Marketing owns the vision, strategy and execution of Product Marketing at CareerBuilder. As part of the Marketing leadership team, you'll drive the go-to-market strategy and spearhead the promotion of new Saas products and updates to existing products.