In this role, the selected candidate will drive strategy and execution of all email programs including consumer acquisition, subscription conversion, value added services conversion and retention. Q/A all aspects of emails (copy, links, tracking, UX, etc.) prior to sends.
Act as both the administrator and primary power user for HubSpot, setting up and executing email campaigns, landing pages, lead scoring programs, workflows etc., to support inbound and outbound demand generation activities.
Performs day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.
Configure - Build campaigns and lead-nurturing programs using our marketing automation tools; setup and execute tactical tasks associated with customized landing pages, e-mail campaigns and lead scoring rules.