In this role, you will develop and execute strategic plans for channel growth. Target, negotiate, initiate and evaluate marketing programs and promotional opportunities to maximize sales and profitability.
Contribute to the planning, creative development and implementation of integrated marketing communications to support various programs and strategies, offering solutions and recommendations to manager and other contributing team members.
Develops and executes aspects of marketing plans for assigned products to ensure the achievement of financial/budget expectations and product line strategies, including market sensing, market development and marketing mix.
Utilizes marketing tools and methodologies, develop and execute marketing strategies in existing, developing and new market segments to achieve and exceed growth expectations in dollars, units and gross profitability targets.
In this role, the selected candidate will
develop and lead implementation of marketing plan. In collaboration with the brand, the Marketing Manager will develop an integrated marketing plan, ensuring alignment of messages and optimizing outcome.