Responsible for driving the strategy, development and selection of fixtures for assigned categories globally. Contribute to customer satisfaction, identify and satisfy market potential, obtain the desired profit through strategy development, execution, and sales growth in accordance with marketing policy.
The person in this role understands and leverages customer needs to create winning strategies for product positioning, development, and pricing. They defines and translates strategies into initiatives that will result in accelerated market share and profit growth.
Develops product positioning, pricing, & strategies from ideation through commercialization; aligns management to seasonal and overarching plans; analyzes retail trends, competitive lines, category pricing, and research data.