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$100K to $166K -Deerfield, IL
The Product Marketing Communications Specialist is responsible for developing the marketing communication strategy and executing the tactics for Siemens in vitro product families/product lines in partnership with global and cluster marketing. The tactical activities include advertising and promotional programs, educational programs and webinars, tradeshow messaging, internet-based communications and special promotions.
In this role, you will be responsible to create and deploy email campaigns, using a/b testing to optimize results. Create and deploy new web content utilizing seo best practices to drive inbound web traffic.
In this role, the selected candidate will support acquiring and interpreting market intelligence through customer interviews, market research and environmental scanning of industry and competitor news.
In this role, the selected candidate will manage the quarterly development of product catalog pages (approximately 1/3 of the 500+ page catalog); including content changes, quarterly product promotions, and all other revisions and improvements.