In this role, you will acting as liaison between Portfolio Marketing and Finance, Marketing Analytic, Credit, Compliance, Legal, and other marketing functions to support marketing planning initiatives.
In this role, you will be responsible for maintaining reporting on, and analyzing, business trends for entire card portfolio and using this information to develop strategies to drive incremental sales volume.
In this role, the selected candidate will manage daily operations of Mexico marketing programs, including catalog, direct mail and email plans, oversee planning, analysis, broker negotiations and acquisition of prospect lists for each database build.
This role is responsible for supporting the commercial marketing activities with RAs strategic alliances. In support of GBDs Business Partnering, act as a central point of coordination for planning, developing and deploying commercial marketing programs. Ability to create and communicate the value of our relationship in a differentiated fashion is a key element of the position.
In this role, the selected candidate works with the Marketing and Creative teams in developing long-term plans for requested projects; communicates those resource concerns to decision makers and gives recommendations.
In this role, the selected candidate will provide strategic and day-to-day direction to Marketing Communications team in the planning, goal setting, execution and metrics for trade shows, PR, website, social media, visual assets and advertising.
In this role, you will be responsible to develop and own short-, medium-, and long-term strategy for the business including innovation and product pipeline, customer targets, financial objectives, differentiation and value proposition, and competition.