The Director of Sales and Marketing will work with the National Director of Sales and Local Marketing in planning and directing initiatives necessary to meet the business objectives of the Sales Office.
Manages relationships with technology manufacturer partners of Henry Schein Dental including Partnership program participation, National Sales Meeting attendance, price negotiations, end user offers, and sales rep incentive programs.
Demonstrate knowledge of how to build and execute multi-channel marketing planning/budgeting including Pay-per-lead (Affiliate), SEO, Social Media, Paid Search, Email List, Paid Display, Events, Traditional Media, etc.
Working within the big-picture strategic direction of the Segment Owners and the Customer Marketing Director, the Digital Marketing Directors strategies need to drive incremental growth in an omni - channel environment.
In this role, you will design and implement the life-of-a-lead process, including lead scoring, lead nurturing, and account-based-marketing (ABM) programs; partner with Sales teams to establish SLAs and optimize Sales Development productivity.
In this role, you will be responsible for creating the Marketing & Communications strategy and directing the design and execution of all marketing activities across the client, candidate, employee and influencer marketing efforts.
Integrate inputs to develop distinctive product plans with outstanding financial outcomes; Be competent in microeconomics, finance, VOC, research and analysis and basic marketing toolkit [market definition and sizing, segmentation, value management, targeting and positioning, pricing].
The incumbent is responsible for leading a team of GMRA professionals assigned to the business unit. This position is a strategic business partner/advisor to the brands/sectors and acts as a general manager for all research efforts associated with the North American BCC businesses.