In this role, the selected candidate will develop multi-channel and multi-media sales and marketing collateral (presentations, videos, case studies, brochures, sell sheets, whitepapers, and position papers).
Plan and recommend the proper and most effective marketing mix. Consult with external partners on media campaigns and impact analysis. Establish advertising/mass marketing measurement goals aligned with business and brand priorities.
The selected candidate will be responsible for developing and implementing marketing plans which will include strategies and tactics such as tradeshow planning and execution, marketing campaign development and measurement(digital & printed), sales tool development and implementation, sales lead nurturing and support, client event planning and coordination.
Work with marketing operations to better understand the needs and requirements of the sales force ( buying / sales cycles, customer intelligence, etc. ), and monitors and improves marketing's content/ asset life cycle.
In this role, you will create marketing materials for forums, workshops, exhibits, and presentations including graphics, design, copy, image, and content of workbooks, table displays, booth exhibits, PowerPoint presentations, brochures, fact sheets, handouts, postcards, printed literature, giveaways, and other promotional items.
Develop and execute a strategy and campaign plans to enhance market penetration and support revenue goals, including development of core messaging, broad-based multi - channel marketing programs, targeted awareness and relationship building strategies.
The Marketing Automation Manager is responsible for developing, executing and measuring email, demand generation, and multi-channel lead nurturing campaigns through companys marketing automation system (i.e., Marketo).