In addition to working with product marketing leads within business areas, also serve as the product marketing lead for marketing department, including insights deliverable, retail marketing programs, etc.
Drive Fortify GTM strategy across with the marketing and sales teams from al all regions (AMS, EMEA, APJ) to build pipeline and meet revenue targets Collaborate with sales and marketing leaders to drive our go-to-market strategy, ensuring sales teams are fully enabled to deliver the full value of Fortify solutions.
Responsible for identifying gaps in individual product offering and collaborates with Product Development and other areas to create and launch new products; responsible for development and implementation of product launches.
The Product Manager plans, organizes and manages an existing portfolio of products, and crafts new products from existing product designs, from competitive analysis and from knowledge of the industry; further, the PM manages and integrates new products and product changes throughout the company.
The Manager is responsible for the creative requests for ad/email campaigns, ad inventory management, deployment calendar for email campaigns, providing campaign results, and developing campaign request and implementation processes.