Develops and maintains software, services and backend product plan and technology roadmap and coordinates product planning inputs for strategic and business to achieve profitable growth, revenue goals and customer service targets.
In this role, you will demonstrate experience, knowledge and understanding of customer value drivers and turn those into clearly articulated differentiate segment value offerings to capture pricing advantage.
The marketing automation manager is responsible for helping shape and drive our marketing automation strategy, as well as optimizing our marketing automation platform (marketo) as the engine to our global demand generation campaigns.
In this role, the selected candidate will be responsible for all marketing activities for our Financial Control Solutions (FCS) business line, comprising the Frontier Reconciliation and Accurate Reconciliation products.
In this role, the selected candidate will identify market trends and needs through cultivation of consumer insight and market research (soliciting regular feedback from our dealers and consumers), as well as collecting industry data and sales statistics, and performing competitive analysis of products, pricing, and positioning.
In this role, you will develop effective messaging and positioning, with a strong focus on competitive differentiation, and communicate that messaging and positioning to all internal and external audiences.
The Sr. Product Marketing Manager is a newly created position within a growing global wireless product team who will work with major players in the auto manufacturing industry. Their products will focus on smart wireless and cellular technology and software optimized for todays smart vehicles.