Develop consumer-centric digital communication strategy for email that delivers on objectives across brands, ecommerce and shopper marketing and is inclusive of centralized and triggered communications.
The segment marketing manager will provide subject matter expertise in all facets of the industry in which they are assigned, supporting sales through research of industry resources, customer contacts, whitepapers, swot analysis, case study documentation and such.
Help build a world-class product marketing team: be a true team leader (not just a manager), and leverage your experience to lead and influence global, cross functional team. Interlock with central marketing global, regional, field and sales to close the loop on activity to pipeline.
In this role, the selected candidate will ensure overall success of marketing technology implementations, focusing on the client relationship, financials, project delivery, resourcing, and overall program health.
Develops marketing collateral for use across consumer lending LOB Account Management and Loyalty marketing programs including Digital and Direct Marketing channels, Advertising and Marcom, Branch Retail network and card brochures and inserts.
The Product Manager plans, organizes and manages an existing portfolio of products, and crafts new products from existing product designs, from competitive analysis and from knowledge of the industry; further, the PM manages and integrates new products and product changes throughout the company.
Create and execute overall acquisition and growth strategy for paid, email and SEO channels and maintain a firm grasp of the competitive landscape, industry trends and third party data sources to constantly identify new marketing opportunities.