In this role, you will build a compelling revenue growth strategy for innovation offerings and manage delivery of the proposition roadmap, working with the other marketing teams and the Segment and Country Product Marketing Directors that delivers against the financial targets as defined in the business plan.
In this role, you will be ensuring product teams are utilizing lean methodologies in their planning, creation and delivery of new and existing products into both direct and in-direct distribution channels.
The leader will be responsible for all areas of marketing and public relations, including business development/sales support, digital marketing, social media, events, sponsorships, advertising, campaign management and internal communications. This role will define the future state of marketing as a strategic business partner and market-leading asset.
In this role, the selected candidate will work closely with internal and external agencies to direct the development and execution of impactful creative assets and media plans that achieve the strategic goals and objectives of the campaign.
In this role, the selected candidate must have a strong business orientation, project management, marketing analytics, analytical capabilities and knowledge of marketing best practices relevant to the industry.
In this role, the selected candidate will be working closely with the Revenue Manager, continuously monitor competitive activity and implement any agreed changes to the propertys sales and marketing strategy.
In this role, you will develop, communicate and/or implement an annual b2b marketing plan which builds into the overall marketing strategy. Develop processes and delivery systems for all marketing programs (e.g. b2b content management systems, dynamic content creation).
In this role, you will be responsible for
develop critical learning objectives, and lead quantitative and qualitative analyses that deliver industry-leading insights in the demographic profile, current / future needs, and motivations, as well as drivers of purchase and satisfaction for our most valuable consumers.
The Director of Product Marketing will be responsible for helping to create a product marketing structure and best practices and establish brand as a thought leader. He/She will be responsible for managing the product marketing plans and activities for specific product lines to establish, enhance and distinguish product placement within a competitive space.
In this role, you will lead the development of Marketings best practices to develop effective value propositions and sales tools that are practical to use and aligned to segmentation and regional specific requirements
In this role, the selected candidate will oversee all content creation for digital assets including, but not limited to, landing pages, emails, online ads, and the website to support the execution of campaigns.
The regional marketing director provides strategic leadership and oversight of the marketing function for all co-ops within a regions geographic area. Outside of the region, the regional marketing director influences the direction of national and divisional marketing.