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$80K to $100K -Atlanta, GA
As a Lead Wireless Diversity Marketing Communications Manager, you will lead the development of wireless Diversity marketing communications programs to increase the profitability of company products and services through the utilization of various advertising media. In this position, you will lead the development, execution and monitoring of integrated wireless communications programs targeting Diversity segments on behalf of the specific business line in support of the strategic business objective.
In this role, the selected candidate supports the creation of engaging messages, storylines and content for a variety of communications, media and channels, including online content, email, social media, presentations, video, web and collateral.
The candidate will develop a documented marketing plan including: segment market overview, competitive overview, business and marketing objectives, priority sub segments and solutions, target audiences, and target geographies.
In this role, you will be responsible for: providing inputs into the development of the annual strategic plans, ongoing collaboration with the commercialization team to develop and execute deeply integrated go-to-market plans. The selected candidate will manage the appropriate resources (internal & external) to deliver both the strategic and profit plans.