In this role, you will develop and execute customer focused integrated marketing communications strategies in collaboration with product lines to meet growth goals. Will include segment and customer specific plans utilizing an insights led approach.
In this role, the selected candidate will define, drive and manage the marketing strategy for each indirect channel including developing marketing plans, go-to-market strategy, budget, execution of multiple campaigns and activities, and measurement to drive demand and generate leads.
The Channel Marketing Manager will be responsible for developing, managing and executing programs to drive leads, campaigns and promotions to enhance channel partnerships. This position will leverage sophisticated marketing applications, including Eloqua and Salesforce.com. Responsibilities will include developing go-to-market strategies for assigned channels, establishing channel marketing objectives, analyzing sales trend data, anticipating requirements and implementing strategic and tactical channel marketing plans.
The Channel Marketing Manager has responsibility for the strategy and development of the consumer-facing web presence for E&ES Americas. This includes content strategies to drive growth across all consumer channels to market, as well as KPI execution and measurement.