Drive licensing marketing strategy, future planning and partner alignment to ensure seamless go to market. Support business counterparts to ensure that all timelines, approvals and necessary marketing materials are delivered on-time and to Brand standard.
This role will report into the Director of HPC Product Marketing and leverage the larger marketing team as a services organization, and will be responsible for the creation and delivery of collateral and positioning as well as go-to-market tools for product marketing initiatives.
Own, develop and execute the property marketing plans that define communications (traditional and digital), event, and PR strategies to produce successful results, drive revenue, support leasing development initiatives and ultimately support company's success, bottom line and business plan.
Manage a wide variety of projects & tasks from multiple internal stakeholders, negotiate priorities under the broad guidance of the Associate Director of Marketing and Creative Services; communicate priorities and deadlines to internal stakeholders.
Develop, plan, drive, communicate and monitor worldwide Services marketing strategies (short, long-term and go-to-market strategies) and with clearly defined goals, objectives, commercialization tactics, critical success factors, timelines, budgets and action items to drive revenue growth in the target market segments.
Develop/maintain a clear understanding of current markets, vision of expected market evolution as it relates to microbiology Informatics with an understanding of the implications on customer needs. This includes assessments for existing products, and new capabilities/applications for Informatics platform.
Develop, plan, drive, communicate and monitor worldwide services marketing strategies (short, long-term and go-to-market strategies) and with clearly defined goals, objectives, commercialization tactics, critical success factors, timelines, budgets and action items to drive revenue growth in the target market segments.
Provides project coordination. Support includes communicating project status with internal clients; identifying opportunities to collaborate with internal resources/departments; and supports overall project flow between graphic designers, web developers, IT resources, clients and vendors.
Develop and oversee the execution of the overall marketing strategy for multiple partner programs. Includes communicating strategy widely to key marketing stakeholders, ensuring benchmarks and goals are being met, and proactively reporting results to Brand Marketing Directors and VPs.
Create compelling collateral, in partnership with Product and Marketing teams, which highlights the features, benefits, and varied use cases of Lotames products and solutions to Lotames key client types, including publishers, brands, and their agencies around the world.
Assess the global competitive landscape and track competitive activity and dynamics through targeted market research, and ad-hoc situational analyses to inform relevance of, and recommend changes to, marketing and business development strategies, as applicable.
The Brand Marketing Manager in Mid-Atlantic Business Center will manage current and future vehicles in defining and optimizing: marketing strategies, sales, profitability, incentives and communications to dealers.
The Global Marketing Manager, Microbiology Associate is directly responsible for achieving global and regional strategic and financial performance through comprehensive and timely market development, marketing and product strategy development and execution, as well as innovation and business development activities.
Develops/maintains a clear understanding of current markets, vision of expected market evolution as it relates to Womens Health and Reproductive Infectious Disease with an understanding of the implications on customer needs.