The Digital Marketing Manager is responsible for the online marketing strategy for assigned business lines and will develop and implement marketing programs in support of customer acquisition, retention, and cross-sell.
In this role, the selected candidate will build strategic marketing plans for all digital platforms including web, email and mobile; manages the needs and communication between IT and creative and/or marketing teams.
In this role, the selected candidate will coordinate and monitor proactive PR campaigns resulting in quality media placements in global target markets supporting the company Rewards as well as consumer facing technology innovations that enhance the travel experience.
In this role, the selected candidate will lead the development and execution of retail marketing strategies across all digital channels, including (but not limited to) SEM, Email, Affiliate, Bank Card Programs, Display, Retargeting, Social, and In-Store to accomplish business objectives.
The selected candidate will develop new media strategies and builds the tools needed to execute on those strategies, such as integration and configuration for products or oversight of actual development.