In this role, the selected candidate will gather industry, competitor & customer research to inform leadership, sales and product teams; serve as product owner of company's mobile application offerings.
The Sr. Product Marketing Manager is a newly created position within a growing global wireless product team who will work with major players in the auto manufacturing industry. Their products will focus on smart wireless and cellular technology and software optimized for todays smart vehicles.
In this role, you will manage cross-functional alignment of marketing processes / roles & responsibility for strategy & planning, creative direction, product marketing, innovation, design, product operations, concept-to-consumer, brand management, as well as markets.
In this role, the selected candidate will establish an enablement program that equips prospect and customer-facing employees with the resources and education needed to be ready to tell the company story and confidently differentiate our services throughout the buyer and customer journey.
In this role, you will be responsible to work with the Director of Global Marketing, Product Marketing Managers, and regional and interdepartmental teams to develop and execute marketing and promotional plans.
In this role, you will be responsible for managing all aspects of marketing production including trafficking of marketing jobs which may include all media types ( direct mail, print, radio, in store, television and web ) from initial vendor selection through finished materials that are created by our marketing department.
In this role, the selected candidate will serve as the global product line expert understanding market drivers that influence the core business; create and articulate a global vision and strategic plan for the product line.
The Senior Product Marketing Manager for the PKI Portfolio develops and executes marketing programs that deliver differentiated and compelling product line positioning and messaging to create demand and to support the growth of the portfolio globally.
The Product Marketing Manager is responsible for defining and delivering product management and development strategy for assigned categories, across all markets, including new product ideation, product management and product marketing strategy.
In this role, you will be responsible to manage product pricing strategy relative to market value and competitive position. Work with product specialists, customer service, global sales, and market development managers to optimize and implement.