This person will also be deep into whats motivating the Buyer and of course their journey to make it a best-in-class experience; they will help lead the product positioning and understand all in market intel, technology advances and competitive landscape to truly drive the product marketing efforts.
Gather, synthesize, and share market and customer insights to fuel innovation; to position products and service offerings at the segment/discipline level; to anticipate course trends; to identify new market opportunities; and to grow share.
Perform clinical and industry trend analysis, market share and competitive analysis and win/loss tracking to quantify market opportunity and identify product/service and commercial strategies for growth of analytics solutions.
Develop and report on global product line metrics; characterize specific market/customer needs and create the business case for the development of differentiated new products and or applications with competitive advantage to drive profitability.
The Campaign Strategy/Operations Manager will be a key member of the Marketing Operations team responsible for the successful implementation, management and day-to-day operations of marketing technologies and automation systems.
Represent CloudLock and Cisco to external stakeholders (partners, press, analysts) through social media (twitter, blogs, etc.), webcasts, analyst briefings, and product demonstrations
Support our sales organization as the owner for key sales enablement initiatives (multi-product solutions, presentations, battle cards, demos, etc.).
Continuously revolutionize to improve product marketing content and messaging. Work with our Sales, Product and Marketing team members, to develop and generate content that effectively communicates value proposition to internal stakeholders and to the world.