In this role, you will be responsible for
developing the marketing strategy for Lumada IoT core platform and includes the development of numerous deliverables, including market analysis and segmentation, business plan, positioning, competitive intelligence, and tracking product, solution and business success metrics.
In this role, the selected candidate will establish yourself as the expert in the product marketing across the company even for the teams that dont work for you; this position will be the most senior dedicated product marketer the company has.
In this role, you will be responsible for technical evangelism, driving and reinforcing Actifio technical and business value proposition for these critically important customers, building supporting sales collateral and enablement tools and training, and presenting the product in face-to-face customer meetings and at key industry events.
This person will be responsible for the concept, design, layout, photography, production and distribution of all printed and digital materials as well as the development of new products in conjunction with overseas suppliers
In this role, you will develop and execute go-to-market strategies for each of Catalinas existing and new products. Plan and drive the launch of new products, features and releases in partnership with Product Management; manage cross-functional implementation of the plan.