In this role, you will be responsible for customer database analytics, marketing consulting services, and digital media analytics: these are just a few of the ways our team transforms digital marketing to make smarter decisions and achieving greater results.
The Business to Business Digital Marketing Manager, collaborates with the rest of the B2B marketing team to define outreach plans and implement integrated online campaigns. The Business to Business Digital Marketing Manager,leverages multiple digital channels and approaches to drive customer discovery, engagement, conversion and retention. Channels primarily include SEO, SEM, web content, blogging, social media and advertising.
In this role, you will develop and maintain an on-going understanding of the home monitoring business, its strategy, customer segments served, their needs, the product portfolio, and the evolving landscape by working with the product management, sales and marketing team.