The candidate will have responsibility for the overall marketing budget and all key performance metrics including CAC, CLV, revenue and ROI across all channels, NPS, C-Sat. Ultimately, he/she will be responsible for driving profitable growth from all areas of marketing.
Oversee and lead Marketing Analytics phases of company projects, including but not limited to various types of marketing mix modeling, regression analyses, cluster analysis/segmentation, conjoint, structural equation modeling, decision-tree analysis, time-series analysis, and various financial impact analyses.
Execute the engagement process with prospective health partners and move them through the pipeline so they become signed partners. The vp business development will have personal responsibility for securing and managing the most important partner relationships.
The VP of Sales and Marketing will serve as a business partner to the CEO and COO and will help drive the companys performance by providing strategic sales and marketing direction and leadership to the business.