The Product Communications, Marketing & Training Manager will be responsible for developing and implementing training, marketing and communication programs and activities for Treasury Management and Datafaction products and services.
Working with the Director, Communications in conjunction with Enterprise Communications, Region/Business Line and Function management, implement targeted internal communication strategies on message and on time.
In collaboration with the Global Director of Public Relations and Chief Marketing Officer create proactive public relations programs in support of strategic objectives. Develop story/content priorities and outreach strategies.
This Senior Manager will coordinate, update, and review clinical and health economic product data, identifying relevant data for submission to drug information and formulary organizations as part of a broader team.
Devise PR strategy and plans, and provide communications guidance to support our product, market, and partner launches; develop and maintain close, productive relationships with journalists, key partners and influencers in the consumer press.
Supports the development and implementation of outreach/advocacy work (directed at selected HCPs and their organizations, selected academics, media, and other selected external stakeholder organizations.
Responsible for managing proactive and reactive communication of the corporate image through researching, writing, editing, and gaining approvals on press releases, blogs, messaging, project execution plans and other related documents.
Responsible for the management and implementation of DWA Televisions media relations strategies; serving as point person in responding to inquiries from media and press, as well as day to day publicity liaison with DWA distribution partners.
The Marketing Communications Specialist will be required to help write and create dynamic marketing and sales pieces for all types of projects serving clients in technically complex financial markets with a focus on Supply Chain Finance (also known as reverse factoring).