In this role, you will manage an internal team in development and production of content and design for website content, emails, direct mail, trade shows, sales presentations, partner programs and internal training and communications.
In this role, you will be responsible for
develop, manage and drive an integrated and impactful digital marketing programs to support key CC strategic initiatives, product launches and market development efforts.
In this role, you will develop an expert understanding of the nature, role and performance of all Wizarding World - related digital destinations, both official and unofficial, including knowledge of related rights and franchise sensitivities.
In this role, you will plans and implements projects that support the marketing function and interact directly with product managers to identify new marketing opportunities, prepares regular marketing activity reports and responds to questions from the sales organization.
In this role, the selected candidate will be responsible for managing digital advertising and lead acquisition efforts, A/B testing, email marketing, marketing planning, resource/vendor alignment, and coordinating execution.
The Marketing Manager is responsible for developing and driving marketing activities in support of sales that are necessary to achieve revenue growth, margin targets, and achieve budgeted and forecasted unit targets for the Digital Pathology Hardware product line within the Pathology Imaging Instruments portfolio in the Americas (USA, Canada, Latin America incl. Brazil) Markets.