Align and collaborate with multiple Esri teams including marketing, sales, product development, international distributors, training, and partner teams to successfully deliver campaigns and qualified leads.
The Field Marketing is the intersection of national brand strategy and local market dynamics, delivering leading edge consumer experiences that drive near term goals along with longer term brand aspirations.
Lead creation of sales and marketing tools, existing and new product training, communications of clinical data, competitive positioning and industry news by collaborating with US Sales and regional marketing managers.
Develop new, innovative marketing programs intended to build product/brand awareness, accelerate adoption, and drive brand loyalty with healthcare professionals and consumers along the entire care pathway.
In this role, the selected candidate must demonstrate a proven track record of managing Amazon AMS / Sponsored Products, Google Display Network (GDN), AdWords, Facebook Advertising, and direct media buys focused on CPA/CPI and ROI.