Builds a strong, integrated wholesale marketing team focused on supporting the entire wholesale distribution. Tight integration within the team and across sales must result in the creation of a fresh and transformative wholesale marketing planning process.
The Director of Marketing will be responsible for marketing effectiveness by identifying short-term and long range issues that must be addressed. He/she will oversee the organizations marketing policies, objectives and initiatives and will be expected to significantly grow the company via expansion of marketing pipeline generation.
Participates with other senior managers to establish strategic plans and objectives. Plans and executes marketing strategies and programs based on a deep familiarity and understanding of the customer's products, markets and strategic goals.
Collaborate closely with other cross-functional teams including on-air creative, social media, digital media, franchise, media relations and partnership marketing to ensure consumer campaigns have an integrated approach and consistent consumer messaging.
Demand Creation - Create brand awareness by leading the evolution and communication of the Eagle Creek differentiated brand position that resonates across our diverse customer and business segments. Effectively use digital, social and other grass-roots initiatives to create a demand for our products.
Develop a top-of-funnel, multi-channel acquisition strategy and execution plan (paid media, partnerships, display, etc.) that maximizes user acquisition, drives app downloads, and generates user sign-ups across platforms (mobile, web, connected TVs).