Manage the marketing team as well as spearhead the business development efforts for the market, including strategic positioning in the marketplace, media relations, advertising, proposals and presentations, marketing of the company within the marketplace.
In this role, you will collaborate with marketing, product, technology and data teams to continually improve the customer experience and shape new product features that build brand awareness, grow our user base, and drive customer engagement.
This role will provide commercial leadership of 2-3 early immuno-oncology programs on pts (program teams). Future opportunities may include transitioning with these programs to pivotal/launch phase, and/or supporting additional disease-states such as hemato-oncology.
In this role, the selected candidate will be responsible for cost effectively acquiring new customers via all offline marketing channels, including direct mail, catalog, postcard, broadcast, print, PR, retail partners, affiliate partners, local marketing, etc.
The ideal candidate will have a passion for digital marketing and have a portfolio to show it. This is a hands on role, so the ideal candidate will be responsible to develop and execute the digital strategy for: SEO, PPC, Display, Google, Blogs, Email Marketing, Social Media, Website, etc.).
The Director of Marketing will be responsible for marketing effectiveness by identifying short-term and long range issues that must be addressed. He/she will oversee the organizations marketing policies, objectives and initiatives and will be expected to significantly grow the company via expansion of marketing pipeline generation.
Participates with other senior managers to establish strategic plans and objectives. Plans and executes marketing strategies and programs based on a deep familiarity and understanding of the customer's products, markets and strategic goals.
The consumer marketing Director will lead formally with direct report(s), as well as informally cross-functionally across a team that includes BAI, MCM, payer/access, advocacy, LCM, learning and development, sales ops, medical, legal and regulatory, global marketing, external partners, amongst others.