In this position, you will oversee the planning and direction of B2B product marketing team, with accountability for the go-to-market strategy and execution for bringing new products and services to clients including value propositions and product briefs for our products, solutions, and services based on target customers and user personae
In this role, you will be responsible to lead and mentor a small team of marketing professionals and have executive responsibility for a cross-functional team goaled with customer acquisition accountability.
In this role, you will drive the identification, pursuit and acquisition of strategic business opportunities including partnerships, alliances, joint ventures, and acquisitions that could support the business strategy.
In this role, you will be responsible for creating a comprehensive Marketing Plan (in coordination with the Mid-Market stakeholders) for the Mid-Market segment to meet revenue and lead targets and objectives.
In this role, the selected candidate will be responsible for developing and implementing retailer intensification strategies; promote platform program opportunities to retailers, securing retailer offers to enhance programming.
In this role, the selected candidate will actively engaged in both outside/inside, domestic and international selling activities for current CPI Malibu products and capabilities to include advanced antennas, telemetry and aftermarket.
In this role, you will be responsible for creating a comprehensive Marketing Plan (in coordination with the Account Management Team stakeholders) for the Account Management segment to meet revenue and lead targets and objectives.
In this role, the selected candidate will provide thought leadership in a number of areas, including customer segmentation, behavior based modeling (propensity, churn, etc) data strategy and analytic approaches.
This person will be responsible for filling the marketing funnel and converting leads to opportunities. Our ideal candidate will have a deep understanding of end-to-end demand generation strategies and a proven track record in building, executing, and delivering high impact, ROI-driven lead generation programs that materially impact the bottom line.
In this role, you will dvelop business plans to drive customer acquisition, revenue growth and profitability of a portfolio of Cloud Connect products and services in partnership with our Sales organizations.
The ideal candidate will have tenured procurement competence, strong business acumen, domain experience in supporting Marketing functions, and direct experience in building and developing people, processes and systems.
The Director of Acquisition Marketing will work closely with Analytics, Retention Marketing, Brand Marketing, Product, UX, and Creative teams to identify and understand key customer segments, map and optimize the customer journey, and acquire new customers at a profitable cost.