Build relationships with our clients, develop and implement various strategic marketing campaigns for clients and products, create content that helps shape their story and distribute that content over a variety of marketing platforms.
The Marketing Manager can expect to help for these immediate initiatives: rebrand the current career website (driving people to the site), building an email communications plan and creating a structured social media recruitment and information program.
Partner with teams executing marketing strategies in TV, sponsorships, PR, to manage integration points in digital content and social media. Build workflow for program recaps. This may include reporting, PowerPoint decks, recap presentations to business partners.
Can you strategize? As the Sr. Digital Marketing Manager, you will provide thought leadership, analytics and subject matter expertise in all areas of digital marketing to develop the digital brand strategy. Youll collaborate and consult with the Marketing Leadership Team (MLT) to support all Marketing objectives.
The Digital Marketing Manager will be responsible for designing and managing the online elements of the marketing mix, ensuring strong integration with offline elements, setting and monitoring strategic KPI's, and fostering strong alignment across other departments to ensure that the implementation of integrated marketing plans are coordinated, aligned, and consistently meeting business objectives.
Tracks acquisition channel specific performance to budget and leads team in meeting or exceeding operating plan metrics; efficiently and effectively manages all online marketing spend; reports on financial performance daily, weekly, and monthly.