Manages time-sensitive digital campaigns, including websites, special features, digital games, VR and AR, experiential features, mobile apps, advertising, production materials and assets. Responsible for ensuring production deadlines are met and all creative components are technically functioning and of the highest possible quality.
Develop an expert understanding of the nature, role and performance of all Wizarding World-related digital destinations, both official and unofficial, including knowledge of related rights and franchise sensitivities.
Set marketing automation strategy and manage automation team responsible for developing and executing marketing programs designed to onboard new customers or educate/cross-sell/upsell existing customers.
The Marketing Manager can expect to help for these immediate initiatives: rebrand the current career website (driving people to the site), building an email communications plan and creating a structured social media recruitment and information program.
Drive the creation of retailer programs that utilize trend vision, product and property interpretations, and retailer advertising/circular mock-ups used in RBD presentations, road shows and trade shows.
Tracks acquisition channel specific performance to budget and leads team in meeting or exceeding operating plan metrics; efficiently and effectively manages all online marketing spend; reports on financial performance daily, weekly, and monthly.
Can you strategize? As the Sr. Digital Marketing Manager, you will provide thought leadership, analytics and subject matter expertise in all areas of digital marketing to develop the digital brand strategy. Youll collaborate and consult with the Marketing Leadership Team (MLT) to support all Marketing objectives.
This role demands a leader with the ability to self-manage, execute consistently, and obsession for attention to detail. We are looking for an engagement professional, who will drive initiatives that engage, retain and convert users cost effectively. Most of all, we are looking for a creative problem solver who knows how to collaborate with our internal team, our brand partner, their franchisees, and other eco-system players.