This role will execute campaigns internally using Marketo and externally with publishers to drive traffic to the clients sites, landing pages and registration forms, with the primary focus on capturing qualified, engaged leads to build pipeline value in an increasingly efficient manner.
In this role, the selected candidate will be aggressively optimize all aspects of our customer acquisition funnel through social and emerging social marketing advertising channels; create and optimize social media campaigns and calls-to-action that drive target customers to TechStyle brand sites and generate leads/sales.
In this role, you will have direct accountability for continuously improving client satisfaction and efficiency of our teams. You will establish partnerships with our product managers and provide actionable input to product roadmaps to help scale our business.
In this role, you will work with content marketing, communications, digital marketing and sales enablement team members to execute integrated marketing campaigns that support objectives around demand generation and company brand awareness.