In this role, the selected candidate will regularly meet with company's divisions and teams to educate and share best practices with client portfolio and are aware of all available client resources to accomplish goals.
Support and at times lead select strategic insight projects (e.g., articulating brand strength trajectory in a given market) largely independently with direction provided by Director, Corporate Brand Management.
Manage day-to-day line development for Licensed segments with the cross-functional team (including customized and int'l only products) to achieve goals and manage to key milestones while meeting margin and line rationalization targets .
Develop strategy for branded promotions to meet goals and maintain optimum results at an efficient cost. Work with Auto Club Enterprises (ACE) advertising agencies and designers for annual branded promotional campaign, providing direction on creative development and ensuring all materials meet legal compliance. Monitor/analyze campaign results and make recommendations.
Collaborate with GBT product marketing to incorporate localized market needs and feedback relating to product and marketing assets through consistent two-way communication that ensures effective flow of information.
Lead gathering insight needs and other inputs from regional and segment leaders and design study based on those needs. Partner to support cross line of business technology initiatives that drive better decisioning for our brands and franchises.