The selected candidate will assist with marketing communications and creative ad copy across multiple channels including email, paid search ads, display, facebook and more along with the ability to communicate to multiple cohorts and demographic profiles.
In this role, you will supervise the sign off of marketing literature and campaigns, liaising with legal and compliance personal, ensuring the designs and messages meet the company brand and regulatory guidelines.
In this role, the candidate will provide OpCo (local & central teams) support/ assistance via regular communication, adding value, preparing materials to showcase product at all relevant opportunities, and facilitate the timely sharing of Best Practice.
In this role, you will be responsible for the creation of global brand - building activities and development of global marketing tools, including brand and product advertising, and development of content with internal and external groups.
In this role, you will manage YouTube channel strategy and content development with multiple internal teams and external resources. Drive YouTube channel awareness and subscriptions through deployment of paid media, search and influencer strategy.
In this role, the selected candidate will be responsible for developing assortments that provide trend-right, must-have-it-now moments of desire, and for implementing marketing & strategy plans to achieve the sales goals and objectives of the category.
The Senior Brand Manager of Retail Carrots will be responsible for guiding and implementing initiatives across the $400MM+ Bolthouse Farms carrot portfolio to drive increased sales of the current carrot portfolio and to drive long-term growth strategies across the broader produce landscape.