In this role, you will manages the strategic development of a customer - centric, loyalty-based approach and CRM initiatives; focused on run-the-business. Devises and implements strategies to deliver program goals.
This position will serve to manage marketing mix concepts of brand positioning, brand architecture, and customer segmentation and to develop marketing strategies to drive brand equity, revenue and profitability at a senior level including lead marketing role for marketing team.
In this role, the selected candidate will oversee partner engagement, prioritization and process management; oversee data management process - including design, documentation, maintenance, enhancements and validation.
In this role, you will manage all aspects of Go To Market (GTM) readiness for new digital product launches and enhancements including branch, call center/operations, LOB, JPMC employee and customer readiness.
In this role, you will develop strong relationships with the customer in order to understand the retailers core strategies and then build annual marketing plans that work to deliver both on customer and brand objectives.
The Senior Partnership Marketing Manager II oversees a team responsible for delivering best in class, differentiated marketing activities in Client Partnerships that supports our ability to drive strong, mutually beneficial growth in Accounts Receivable, Credit Sales and Tender Share for a specific vertical of clients.
In this role, you will partner with Client Partnership leaders and cross functional team to influence P&L performance, optimizing customer segmentation strategy and managing investment decisions of marketing capital.
In this role, you will monitor media metrics and campaign measurement and recommending evolutions and enhancements throughout planning and execution and monitor media metrics and campaign measurement and recommending evolutions and enhancements throughout planning and execution.
In this role, you will analyze effectiveness of business and marketing efforts by measuring key criteria and metrics including brand growth, consumer insights, field/associate insights, traffic & conversion, transactions, etc.