In this role, you will work with other departments (finance, sales, etc.) to develop and shape 360 degree marketing plan in conjunction with the overall business plan to enter new markets in the right position.
This role will design, develop and manage deployment of turn key, and comprehensive local marketing programs to drive profitable sales growth, build brand affinity in local markets, and bring the Wendy's brand to life in a distinctively local way.
In this role, you will be responsible to develop and execute multiple, simultaneous marketing programs with creative, copywriting, trade show, social and e-marketing tactics and ensure all communications properly reflect messaging.
Identifies and remains current on market trends. In this role, you will determine product/service lifecycle implications and makes recommendations to maintain market competitiveness and to achieve sustainable economic success.
In this role, you will create promotional advertising campaigns for the company, using media such as websites, press releases, trade journal ad campaigns, and will be required to attend sales seminars and trade shows.
In this role, the selected candidate will develop, manage and execute marketing programs and campaigns designed to ensure the continued flow of sales opportunities to all Field Sales and Service organizations.
The successful candidate will have direct supervision of Product Managers and will be responsible for generating continuous market intelligence data from leading market segments, and then use this intelligence to create strategies that enable the best opportunities for highly profitable revenue growth.