In this role, you will be responsible for
develop and implement marketing plans to position and grow core services and new services, assess competitive position and establish market share targets for core services.
In this role, you will be responsible to develop and implement annual business plans for product line(s), programs and solutions which support outpatient corporate sales, profit and product development goals and objectives.
In this role, you will guide development of premium content and engaging presentations, one-pagers, customer case studies, research reports, blog posts, social media, and webinars to highlight value proposition.
In this role, the selected candidate will be responsible for teaching, mentoring and leading consultative sales, strategic account planning, strategic account management, multi-stakeholder complex sales, solution sales, negotiation, territory management, value based selling, networking, new market penetration and growth strategies.
In this role, the selected candidate will direct and work with their team to implement other key initiatives such as tradeshow/local events/association meetings; outreach program support; media/advertising/digital/social messaging, customer program coordination, and update basic sheets/designs.
In this role, you will oversee the direction and development of SMB marketing strategy and creative to successfully grow awareness, acquisition, and conversion of new subscribers across traditional and digital channels.
In this role, you will plan and manage the cost - effective and results oriented implementation and execution in the region of alloutbound marketing activities such as marketing campaigns, roadshows, and industry exhibitions.
The Director of Marketing & Communications will be responsible for strategic planning and implementation of all branding, advertising, promotions, digital/social, public relations, community relations and other elements to continue to build consumer ticket sales for Michigan International Speedway.