In this role, you will develop marketing plan for assigned territory, taking into consideration the strengths and weaknesses of the agency plant and competitors, divisional objectives and overall market conditions.
The Marketing Manager will develop and implement strategic marketing and advertising programs for the assigned division, line of business, or region. Oversee all aspects of these marketing programs to
ensure the proper execution and drive for outcomes.
In this role, you will develop, implement, and maintain the Equipment Finance intranet site by serving as a single and consistent channel of communication between sales department and other departments. Control the inflow and outflow of requests to other departments.
The Marketing Manager, MindTap will work with the Systems and Operations group to evaluate marketing programs and will track and analyze ROI of marketing campaigns and activities to influence future behavior. The Marketing Manager, MindTap will partner with each Product, Marketing and Sales teams across specializations to ensure strong development and positioning of MindTap.
In this role, the selected candidate will develop and execute measurable demand creation programs that drive revenue through direct and indirect sales teams; work with product/solution marketing to establish a common campaign framework for the global marketing community to leverage.