The Marketing Data Analyst (MDA) will provide research and analytics for our internal and external clients. Using survey-based research along with developing technologies as tools to collect, analyze, develop, and deliver information, the MDA helps determine campaign audiences, develop best practices, and determine value of campaigns.
In this role, you will collects data and provides support in the preparation of strategic or tactical marketing initiatives. Provides analytical input and recommendations with regard to existing and/or potential product/service markets, established and potential customers and/or competitors.
In this role, you will establish and maintain scalable processes that ensure best practices in campaign and lead management. This allows the appropriate attributes to be analyzed and measured to determine the success and impact of the campaign.