The E-mail Marketing Manager is responsible for the planning and strategy around our e-communications program, as well as the creative, execution and management of all email campaigns and marketing automation emails.
In this position, you will meet or exceed sales and revenue goals through prospecting, cold calling and relationship development while maintaining a high level of customer service with existing dealer customers.
This position will lead and recommend market research to understand industry trends, market insights, economic shifts and impact in manufacturing industries, competitive intelligence and more to deliver strategic insights that will influence the right brand strategy per customer/industry.
In this role, the selected candidate will develop and maintain positive and productive relationship with key client contacts; evaluate and monitor the quality and performance of all projects under scope of responsibility.
In this role, the selected candidate takes projects from original concept through completion and ensures projects are completed on time and on budget. Works on a variety of projects spanning the spectrum of marketing activities including awareness, expert positioning, and lead generation.
In this position, you will develop and manage internal and external communications materials, including but not limited to: sales collateral, product literature, website landing pages, creative briefs, white papers, advertising, and other deliverables.
In this role, you will maintain & create new materials and tools in support of the Allegion Partner Program, including presentations, collateral, competitive positioning, training materials, business support and digital solutions.
In this role, you will be responsible for building outstanding relationships with store managers/owners by providing expert tobacco/consumer insights and advice through the development of individual business plans.
In this role you will lead collaboratively with brand team through all steps of the mce planning framework segmentation, investment modeling, message flow/content strategy, channel mix, campaign design, measurement plan. Create planning deliverables for brand review and approval.