This position will lead and recommend market research to understand industry trends, market insights, economic shifts and impact in manufacturing industries, competitive intelligence and more to deliver strategic insights that will influence the right brand strategy per customer/industry.
In this role, the selected candidate will develop and analyze business models to enhance strategic business direction and product development; assemble cross-functional teams to assess underlying issues.
The Product Manager plans, organizes and manages an existing portfolio of products, and crafts new products from existing product designs, from competitive analysis and from knowledge of the industry. Further, the PM manages and integrates new products and product changes throughout the company.
In this role, you will be responsible to manage global marketing calendar, working with stakeholders throughout the marketing and digital business organizations to ensure that supporting elements are being executed as outlined.
In this role, there will be heavy involvement with pricing models, policies, tools, plus market and financial analysis, forecasting, new product development input, budget and working with cross-functional teams.
In this role, you will lead the product development process based on key insights from stakeholders, customers, consumers, shoppers, industry professionals, tradepartners, partners and other key influencers to maximize operating profit.
In this role, you will responsible for the working development and execution of brand market plans as aligned with RVP Objectives, State Manager Objectives, Wholesaler Objectives ensuring depletion goal attainment and qualitative targets established.
The Marketing Manager of Industrial Product Marketing will serve as Brand Lead for Calumet's portfolio of Industrial brands that compete within a variety of industries such as mining, food,oilfield services, pulp/paper, brewing, power generation and more.
The Marketing Manager (MM) is responsible for both strategic direction and tactical marketing execution on behalf of our industrial clients. The MM works directly with the client to formulate marketing campaigns tied to specific markets, b2b audiences and business objectives