In this role, you will also develop commercial strategies and customer engagement programs for the USA market that help the company achieve short and long term business goals with physicians and institutional customers.
The Director, Marketing and Communications serves as a brand champion and marketing / communications strategist. Working closely with senior staff, the role is responsible for expanding the organizations visibility and brand awareness, increasing membership, and cultivating both current and new audiences.
In this role, you will be responsible to develop and implement annual business plans for product line(s), programs and solutions which support outpatient corporate sales, profit and product development goals and objectives.
In this role, you will monitor/analyze product and market performance, competitive intelligence, market research to identify key growth opportunities and challenges facing the brand so as to define actions/tactics to advance brand toward its strategic objectives.