Create and write product marketing communication materials to support programs/initiatives. Lead cross functional teams as project manager. Build and maintain relationships across the organization to ensure alignment and integration.
The group is responsible for brand strategy and advertising, database and experiential marketing including the company's 12 history museums, integrated program and product development, market research and related customer analytics, and diverse segments strategy and business development.
Enhance, develop and promote tools for schools to build a meaningful, scholastic journalism quality yearbook supported with curriculum that drives educational value for the yearbook staff to support and raise the profile of Jostens yearbook leadership.
Identify and communicate the voice of the customer partnering closely with our Market Development and Product Management groups to acquire compelling marketing and thought leadership content, and with the Marketing Demand Generation team to innovate marketing tactics and enable robust lead generation.
Key responsibilities of the Mortgage Acquisitions Marketing Manager include developing and implementing mortgage marketing plans, creating acquisition campaigns, identifying cross sell opportunities, collaborating with a large variety of internal teams, and serving as mortgage marketing subject matter expert.
Participate in the development of overall digital strategy, as well as drive e-commerce execution in order to deliver sales and operational excellence. Lead the monetization of our digital channels, including but not limited to digital content partnerships with CPGs, e-commerce, website, mobile and shopper marketing events.
The Marketing Manager is responsible for developing and overseeing the execution of a cohesive and profitable marketing strategy to inform the creation of product and service lines and take them to market.