In this role, the selected candidate will perform web-based secondary market research / analysis and conduct internal / external subject matter expert (SME) interviews to support clinical laboratory market growth. Key activities include: market sizing of clinical trials at the therapeutic/country/regional level, and competitive and therapeutic analysis and response in order to develop proactive prospecting sales growth strategies.
The Shopper Marketing Manager is responsible for brand activation and shopper conversion for select Retail Environments/customers. Responsible for executing national programs and leading local retail environment/customer programs aligned to the brand strategies.
In this role, the selected candidate will collaborate with internal marketing teams, creative services, sales, merchandising, special order and IT; develop ongoing training and education for marketing and sales.
The associate marketing manager will support and execute strategies to build a brand and product portfolio through deep channel, customer, and consumer knowledge to create sustainable profitable growth
Activities may include technical sales support; product advertising/promotion; planning, developing, and implementing multiple channel programs; and directing the development of company market requirements for specific product(s) or product line(s).
In this role, you will act as a highly collaborative liaison between Brand Marketing, Product Development, Sales and customers including integration of all marketing and trade initiatives to ensure a cohesive marketing plan execution with clear, consistent, meaningful communication.